Las tendencias ambientales han marcado una fuerte ola de \u201c\u00bfc\u00f3mo podemos influir en nuestros productos como empresa y tengan impacto positivo ambientalmente?, o \u00bfc\u00f3mo por medio de nuestras comunicaciones podemos impactar la mentalidad y cultura del cuidado del planeta?<\/p>\n\n\n\n
Para lo anterior, aparece el mercadeo verde o marketing verde, consiste en el tratamiento que dan las empresas al medio ambiente como estrategia comercial, siendo incluido en sus valores, a tal medida que sea valorada por el p\u00fablico y el mercado objetivo por sus buenas pr\u00e1cticas ambientales, obteniendo como resultado incremento de compras con disminuci\u00f3n de impacto en huella ecol\u00f3gica. <\/p>\n\n\n\n
As\u00ed, el objetivo principal es mostrar productos que respeten y concilien<\/strong> mejor con el medio ambiente; ahora, sin caer en el greenwashing o ecoblanqueo. Explicaremos este t\u00e9rmino en otro blog. <\/p>\n\n\n\n Necesariamente no son solo productos, tambi\u00e9n se incluye servicios, una fuerza que est\u00e1 tomando en los influenciadores ambientalistas como son la.econstantino y consofigarces, l\u00edderes femeninas en el \u00e1mbito ambiental y que Two Glass sigue sus historias y tips. <\/p>\n\n\n\n Podemos detacar tambi\u00e9n una de las empresas pioneras en el mercadeo verde, fue Toyota con uno de los primeros autom\u00f3viles h\u00edbridos, lo anterior hablando desde temas internacionales, los cuales se pueden encontrar muchos ejemplos. <\/p>\n\n\n\n Pero aqu\u00ed, se resalta la labor local, de c\u00f3mo las empresas cale\u00f1as buscan bajo las estrategias de mercadeo un mejor posicionamiento en el mercado ecol\u00f3gico a nivel nacional o internacional. <\/p>\n\n\n\n Podemos nombrar las m\u00e1s cercanas como Ecobot, M\u00e1s vida reciclaje, Bioambar, entre otras. <\/p>\n\n\n\n \u00a1Los invitamos a realizar estrategias con impacto ambiental! <\/p>","protected":false},"excerpt":{"rendered":" Las tendencias ambientales han marcado una fuerte ola de \u201c\u00bfc\u00f3mo podemos influir en nuestros productos como empresa y tengan impacto positivo ambientalmente?, o \u00bfc\u00f3mo por medio de nuestras comunicaciones podemos impactar la mentalidad y cultura del cuidado del planeta? Para lo anterior, aparece el mercadeo verde o marketing verde, consiste en el tratamiento que dan […]<\/p>\n","protected":false},"author":1,"featured_media":2203,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/twoglass.co\/en\/wp-json\/wp\/v2\/posts\/2202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twoglass.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twoglass.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twoglass.co\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twoglass.co\/en\/wp-json\/wp\/v2\/comments?post=2202"}],"version-history":[{"count":2,"href":"https:\/\/twoglass.co\/en\/wp-json\/wp\/v2\/posts\/2202\/revisions"}],"predecessor-version":[{"id":2612,"href":"https:\/\/twoglass.co\/en\/wp-json\/wp\/v2\/posts\/2202\/revisions\/2612"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twoglass.co\/en\/wp-json\/wp\/v2\/media\/2203"}],"wp:attachment":[{"href":"https:\/\/twoglass.co\/en\/wp-json\/wp\/v2\/media?parent=2202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twoglass.co\/en\/wp-json\/wp\/v2\/categories?post=2202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twoglass.co\/en\/wp-json\/wp\/v2\/tags?post=2202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}