Hace poco tuve una conversaci\u00f3n muy valiosa con otra empresaria que admiro profundamente. Ella trabaja con muebles, pero no cualquier tipo: da una segunda vida a materiales y elementos que otros ya no usan. Lo suyo es transformar lo descartado en algo \u00fatil y hermoso. Sin embargo, tambi\u00e9n dise\u00f1a cocinas y otros productos usando materiales que no son necesariamente ecol\u00f3gicos.<\/p>\n\n\n\n
Y eso me hizo reflexionar. Porque lo mismo nos pasa a nosotros.<\/p>\n\n\n\n
En nuestro negocio, comenzamos con una fuerte convicci\u00f3n: ser sostenibles, trabajar con materiales reciclados, reducir el impacto ambiental. Pero con el tiempo, entendimos algo que pocos dicen en voz alta: si queremos que el negocio sobreviva, debemos adaptarnos. Eso a veces implica usar otros materiales, estampar sobre lo que el cliente necesita, no solo lo que a nosotros nos gustar\u00eda ofrecer.<\/p>\n\n\n\n
Esto no significa que dejemos de ser ecol\u00f3gicos<\/strong>, ni que renunciemos al prop\u00f3sito con el que nacimos. Significa que estamos tomando decisiones dif\u00edciles. Que estamos siendo realistas.<\/p>\n\n\n\n Lo m\u00e1s duro no es tomar esa decisi\u00f3n. Lo dif\u00edcil es la cr\u00edtica que viene despu\u00e9s. Porque desde fuera, es f\u00e1cil juzgar sin conocer el contexto. Sin saber que muchas veces lo hacemos para mantenernos a flote. Porque la l\u00ednea ecol\u00f3gica, por s\u00ed sola, no siempre es suficiente para vivir. Y m\u00e1s cuando est\u00e1s empezando.<\/p>\n\n\n\n No se trata de rendirse a lo comercial. Se trata de sostener el prop\u00f3sito, mientras tambi\u00e9n sostienes tu vida y tu empresa.<\/p>\n\n\n\n Por eso, antes de juzgar a un emprendedor por cambiar de rumbo, es importante conocer la historia completa. Porque a veces adaptarse no es traicionar el prop\u00f3sito\u2026 sino la \u00fanica forma de seguir luchando por \u00e9l.<\/p>","protected":false},"excerpt":{"rendered":" Hace poco tuve una conversaci\u00f3n muy valiosa con otra empresaria que admiro profundamente. Ella trabaja con muebles, pero no cualquier tipo: da una segunda vida a materiales y elementos que otros ya no usan. Lo suyo es transformar lo descartado en algo \u00fatil y hermoso. Sin embargo, tambi\u00e9n dise\u00f1a cocinas y otros productos usando materiales […]<\/p>\n","protected":false},"author":1,"featured_media":3689,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/twoglass.co\/en\/wp-json\/wp\/v2\/posts\/3688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twoglass.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twoglass.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twoglass.co\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twoglass.co\/en\/wp-json\/wp\/v2\/comments?post=3688"}],"version-history":[{"count":1,"href":"https:\/\/twoglass.co\/en\/wp-json\/wp\/v2\/posts\/3688\/revisions"}],"predecessor-version":[{"id":3690,"href":"https:\/\/twoglass.co\/en\/wp-json\/wp\/v2\/posts\/3688\/revisions\/3690"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twoglass.co\/en\/wp-json\/wp\/v2\/media\/3689"}],"wp:attachment":[{"href":"https:\/\/twoglass.co\/en\/wp-json\/wp\/v2\/media?parent=3688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twoglass.co\/en\/wp-json\/wp\/v2\/categories?post=3688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twoglass.co\/en\/wp-json\/wp\/v2\/tags?post=3688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}