{"id":3928,"date":"2026-02-26T01:29:26","date_gmt":"2026-02-26T01:29:26","guid":{"rendered":"https:\/\/twoglass.co\/?p=3928"},"modified":"2026-02-26T01:52:38","modified_gmt":"2026-02-26T01:52:38","slug":"pensar-la-marca-para-vender-mejor","status":"publish","type":"post","link":"https:\/\/twoglass.co\/en\/pensar-la-marca-para-vender-mejor\/","title":{"rendered":"Think about the brand to sell better"},"content":{"rendered":"

At Two Glass S.A.S BIC<\/strong> we believe that sustainable companies are built not only on good intentions, but also on strategy, talent, and a long-term vision. That's why today we want to share some exciting news: we have a student from UNIR \u2013 Universidad Internacional de La Rioja, enrolled in the Master's Program in Brand Management,<\/strong>, who has chosen to join our project for his professional internship.<\/p>\n\n\n\n

His name is Andr\u00e9s Garz\u00f3n<\/strong>His name is Andr\u00e9s Garz\u00f3n, and his work at Two Glass has a clear and ambitious purpose: to design and implement a comprehensive brand management strategy focused on increasing sales,<\/strong>positioning us as a sustainable brand and expert in packaging customization through screen printing and pad printing,<\/strong>applicable to various materials and sectors.<\/p>\n\n\n\n

A first meeting, many ideas, and a shared vision.<\/h3>\n\n\n\n

Our first meeting was virtual, but the energy was very real. We discussed Two Glass's DNA, our environmental purpose, our work with informal recyclers, glass transformation processes, and our expansion into other materials such as PET and metal.<\/p>\n\n\n\n

Powerful ideas emerged from that meeting:<\/p>\n\n\n\n

    \n
  • Fortalecer nuestro posicionamiento como expertos en personalizaci\u00f3n t\u00e9cnica.<\/li>\n\n\n\n
  • Comunicar con mayor claridad el impacto ambiental detr\u00e1s de cada producto.<\/li>\n\n\n\n
  • Integrar dise\u00f1o, sostenibilidad y estrategia comercial bajo una misma narrativa de marca.<\/li>\n\n\n\n
  • Construir bases s\u00f3lidas para crecer de manera estructurada y coherente.<\/li>\n<\/ul>\n\n\n\n

    M\u00e1s que una pr\u00e1ctica acad\u00e9mica, este proceso representa una oportunidad para consolidar a Two Glass como una marca que no solo transforma envases, sino que transforma la manera en que las empresas entienden la personalizaci\u00f3n sostenible.<\/p>\n\n\n\n

    Marca, sostenibilidad y ventas: una sola conversaci\u00f3n<\/h3>\n\n\n\n

    Para nosotros es fundamental que el prop\u00f3sito ambiental no est\u00e9 aislado del crecimiento comercial. Queremos demostrar que la sostenibilidad y la rentabilidad pueden y deben caminar juntas.<\/p>\n\n\n\n

    El trabajo de Andr\u00e9s estar\u00e1 enfocado en:<\/p>\n\n\n\n

      \n
    • Definir una arquitectura de marca clara.<\/li>\n\n\n\n
    • Identificar oportunidades de expansi\u00f3n en nuevos sectores.<\/li>\n\n\n\n
    • Optimizar el mensaje para conectar mejor con clientes B2B.<\/li>\n\n\n\n
    • Fortalecer la propuesta de valor en serigraf\u00eda y tampograf\u00eda sobre m\u00faltiples materiales.<\/li>\n<\/ul>\n\n\n\n

      Porque en Two Glass no solo reutilizamos vidrio: dise\u00f1amos soluciones, creamos experiencias y construimos marca con intenci\u00f3n.<\/p>\n\n\n\n

      Construir sobre cimientos fuertes<\/h3>\n\n\n\n

      Creemos firmemente que contar con talento joven y especializado nos permite cuestionarnos, mejorar procesos y tomar decisiones m\u00e1s estrat\u00e9gicas. Apostarle a la gesti\u00f3n de marca es apostarle al futuro de la empresa.<\/p>\n\n\n\n

      Seguimos creciendo.
      Seguimos profesionalizando nuestros procesos.
      Seguimos construyendo sobre bases s\u00f3lidas.<\/p>\n\n\n\n

      Y lo hacemos convencidos de que cada paso estrat\u00e9gico nos acerca m\u00e1s a consolidarnos como una marca sostenible, experta en personalizaci\u00f3n y comprometida con generar impacto positivo en cada sector al que llegamos.<\/p>","protected":false},"excerpt":{"rendered":"

      En Two Glass S.A.S BIC creemos que las empresas sostenibles no solo se construyen con buenas intenciones, sino con estrategia, talento y visi\u00f3n de largo plazo. Por eso hoy queremos compartir una noticia que nos llena de entusiasmo: contamos con un practicante de la UNIR – Universidad Internacional de La Rioja, estudiante de la Maestr\u00eda […]<\/p>\n","protected":false},"author":1,"featured_media":3929,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[622,696,687,697,691,688,699,689,698,694,690,692,465,693,63,695],"class_list":["post-3928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-branding-sostenible","tag-crecimiento-empresarial","tag-diseno-sostenible","tag-envases-sostenibles","tag-estrategia-de-marca","tag-gestion-de-marca","tag-impresion-sobre-metal","tag-impresion-sobre-pet","tag-impresion-sobre-vidrio","tag-marca-con-proposito","tag-personalizacion-de-envases","tag-practica-universitaria","tag-serigrafia","tag-tampografia","tag-two-glass","tag-unir-la-rioja"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/twoglass.co\/en\/wp-json\/wp\/v2\/posts\/3928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twoglass.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twoglass.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twoglass.co\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twoglass.co\/en\/wp-json\/wp\/v2\/comments?post=3928"}],"version-history":[{"count":1,"href":"https:\/\/twoglass.co\/en\/wp-json\/wp\/v2\/posts\/3928\/revisions"}],"predecessor-version":[{"id":3930,"href":"https:\/\/twoglass.co\/en\/wp-json\/wp\/v2\/posts\/3928\/revisions\/3930"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twoglass.co\/en\/wp-json\/wp\/v2\/media\/3929"}],"wp:attachment":[{"href":"https:\/\/twoglass.co\/en\/wp-json\/wp\/v2\/media?parent=3928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twoglass.co\/en\/wp-json\/wp\/v2\/categories?post=3928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twoglass.co\/en\/wp-json\/wp\/v2\/tags?post=3928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}